Procter & Gamble Gillette Razor Blades Protected with iS AutoPeg
More than 3,000 retail stores are now protecting P&G Gillette razor blades with iS AutoPeg Tag.
The iS AutoPeg Tag was designed for razor blades and other high-risk items displayed on peg hooks. It snaps quickly and safely on single- or double-hole packaging and can be easily removed at point of sale for reuse.
The iS Autopeg Tag ensures that Gillette razor blades are in stock with customer-friendly availability so shoppers don’t find empty shelves or need to ask store associates to help them make a purchase. In addition, because they are easy to remove at POS, shoppers experience a faster checkout. Moreover, iS Autopeg Tags are very space efficient, visually easy to examine for compliance, enable customers to easily read and touch the packaging, and offer an improved overall look and feel for the category.
According to Shawn Evans, Shave On Shelf Availability Leader, North America, for Procter & Gamble, “We worked with our retailers and Checkpoint to develop iS Autopeg Tags, which can be customized to fit on razor blade packaging so that blades are available and easily accessible to our customers in open displays. The iS AutoPeg Tag has proven to be highly effective at increasing on shelf availability and we are looking to expand to 7,000 – 10,000 retail stores by June 2016.”