News & Events

Fashion Retailer Moods of Norway Chooses Checkpoint as Premier Supplier for RFID Source Tagging Global Rollout

January 8, 2016

Tracking Apparel from Source to Store and Omni-channel for Merchandise Availability

Fashion retailer Moods of Norway has selected Checkpoint Systems as the premier supplier for its global RFID source tagging program rollout.

As a result, the fashion retailer, who has stores in Norway, the United States and Sweden will be able to further speed up the tagging process, and continue to track apparel from source to store, and omni-channel, ensuring merchandise availability so that shoppers can always find what they need.

Moods of Norway implemented RFID in 2014 in its stores in Norway and Sweden. Beyond in-store use, Moods of Norway also uses RFID for omni-channel online orders. For example, more than 90 percent of its SS15 (spring/summer 2015) collection has been tagged with RFID, and around 20 percent of the online orders are fulfilled from the stores.

Moods of Norway is using Checkpoint’s Zephyr 2 RFID labels for all SKUs. It is one of the first generation of new global tagging solutions approved in multiple apparel and hardline categories for the US and Europe. This allows Moods of Norway to use the same tag globally across many categories, streamlining its source tagging operations.

The fashion retailer is also using Checkpoint’s Check-Net online ordering service to tag its entire fashion collection at source for 70+ manufacturers based in China, Turkey, Holland, India, etc. Source tagging shifts the security tag application process from a manual labor-intensive process at the store to a centralized process at the point of manufacture, allowing store associates to focus on servicing their shoppers rather than applying tags.

Check-Net facilitates the complete end-to-end process, from order entry to production. With its enhanced graphic interface, users can easily navigate through the web page to select the required items, enter necessary variable information, and complete the shopping cart with peace of mind.

Many of Check-Net production facilities have a unique system that is eight times faster than industry-standard thermal transfer printers and offers higher accuracy (99.9 percent) and quality. This makes Checkpoint’s source tagging program ideal for apparel retailers with global operations that require a large number of labels for their stores around the world. Moreover, Check-Net enables Moods of Norway to check order status in real time to see when labels have been printed, picked up by the courier and shipped to vendors.

The project was initially coordinated together with Newtrims International AB.

According to Hans Petter Hüber, Supply Chain Manager for Moods of Norway, “A high-quality, high-speed source tagging process is important to us since we believe RFID is a nearly perfect system to keep control of the stock for in store and online orders. Checkpoint’s source tagging program is thus crucial for us, since it eliminates delays and ensures quality. With Checkpoint, our stores see RFID as a crucial tool, rather than extra work.”

“We have a constant focus on processes, quality and innovation to ensure the speed of fashion, so that the right merchandise is there for shoppers when they want it,” said James Wrigley, President and Chief Operating Officer, Apparel Labeling Solutions, Checkpoint. “We are excited to partner with Moods of Norway so it can deliver shelf-ready merchandise for in-store and online purchases as quickly and accurately as possible.”