EAS at Multinational Discount Food Retailer DIA
Distribuidora Internacional de Alimentación, S.A. (DIA), a multinational discount food retail chain with stores in Europe, Asia and South America, has selected Checkpoint electronic article surveillance (EAS) solutions to improve merchandise availability at its 2,600 Spain-based stores.
The fast growing retailer will be replacing all acousto-magnetic (AM) EAS pedestals with Checkpoint’s radio frequency (RF) systems. In addition, its technology switch to RF has positioned it to easily adopt RFID in the future.
To protect its high-risk merchandise, DIA has also licensed Checkpoint’s Alpha High Theft Solutions Keepers.
According to Per Levin, President of Merchandise Availability Solutions, Checkpoint Systems, “We are incredibly excited that one of Europe’s leading and fastest growing food retailers is making the technology change and embracing Checkpoint Systems’ solutions to improve its merchandise availability. We look forward to working with DIA to help it reap the benefits of RFID in the future.”