DECATHLON Futher Extends its RFID Source Tagging Program for Millions of Products In All its Stores Around the World
RFID large-scale deployment improves DECATHLON merchandise availability and boost loss prevention efforts
Checkpoint has been partnering with DECATHLON, the second largest global sports and leisure goods retailer, to roll-out Radio Frequency Identification (RFID) solutions in more than 400 stores around the world and further extend its RFID source tagging program for millions of products in all its stores around the world.
DECATHLON get Checkpoint’s RFID labels delivered in 5 days through Checkpoint’s network of service bureau around Asia and Europe. The service, which complies with DECATHLON requirements for high speed and high quality printing, corporate and environmental social responsibility ensures that 100% of the RFID labels delivered to the vendors are encoded accurately.
DECATHLON’s RFID source tagging program enables items to arrive in store shelf-ready, freeing employees from manually checking deliveries or applying labels to merchandise before they reach the shop floor. Source tagging, which involves EAS or RFID labels being applied to products during the manufacturing process, is helping retailers boost profitability through improved efficiency.
DECATHLON has already installed in 19 countries Checkpoint’s dual-mode EVOLVE Exclusive E10 Radio Frequency (RF)- and Radio Frequency Identification (RFID)-based antennas, while carrying out an extensive RFID source-tagging programme, as well as implementing Alpha high theft solutions to protect high risk merchandise.
The key challenge for DECATHLON was to improve its inventory visibility while enhancing its loss prevention capabilities in store. DECATHLON tested Checkpoint’s unique Wirama™ Radar technology and found that it delivered the required performance. By identifying the location and direction of movement of a tagged item in-store, Wirama Radar can distinguish whether an item is simply merchandised near the exit or potentially being stolen. As a result, the retailer is able to identify exactly the merchandise that is potentially being stolen.
 The rollout in more than 400 stores in 19 countries across the globe included: France, Portugal, Spain, the UK, Germany, Belgium, Sweden, Italy, Poland, Czech Republic, Hungary, Romania, Russia, Bulgaria, Turkey, China, Taiwan, Slovakia, Morocco.