News & Events

Checkpoint Systems Expands Counterpoint iD Point-of-Sale Deactivation Solutions

January 12, 2015

Process RFID, Dual RF/RFID Labels at POS; Enhance Merchandise Availability, Customer Experience

NEW YORK – Jan. 12, 2015Checkpoint Systems, Inc. (NYSE:CKP), a leading global supplier of merchandise availability solutions for the retail industry, today announced here at NRF’s Annual Convention & EXPO the latest additions to its Counterpoint iD (CPiD) point-of-sale (POS) deactivation solutions which address the needs of specialty apparel and department stores for Merchandise Visibility and loss prevention.

In addition to the current Counterpoint iD-RF electronic article surveillance solution already widely used and well-known by leading retailers globally, Checkpoint is introducing Counterpoint-RFID (CPiD-RFID) and Counterpoint iD Dual (CPiD-Dual) for RFID and dual RF/RFID POS deactivation needs, respectively.

Given retailers’ increasing reliance on RFID for inventory accuracy and loss prevention, the new CPiD solutions address a critical challenge retailers face in integrating these key business processes with POS transactions. With its compelling benefits including 99%+ item level inventory accuracy in store operations as well as for use as a loss prevention solution, retailers have sought a way to leverage RFID at the POS and enhance the consumer’s shopping experience. Their objectives include streamlining customer transactions at the POS, maintaining inventory accuracy and deactivating RFID labels on purchased merchandise to ensure alarm integrity. With multiple configuration and deactivation options, Checkpoint’s CPiD family is designed to meet retailers’ needs at POS regardless of their RFID adoption strategy and label formats.

The CPiD family of Solutions

CPiD-RFID enables retailers to process RFID tags at POS for better merchandise visibility by triggering reorders/restocking when needed. It also enables RFID-based EAS functionality by altering label data or by “virtual deactivation,” a process by which the item is uniquely identified as sold in the inventory system so that the alarm at the exit door does not sound, although the label itself does not need to be altered. A patented antenna at POS is designed to prevent nearby labels from being read, written, or killed, to significantly reduce stray reads and improve POS accuracy.

CPiD-Dual provides all of these capabilities as well as allows for simultaneous RF-EAS deactivation and RFID processing at the same location, ideal for retailers who are transitioning from traditional EAS to RFID and may be operating some or all of their stores in a mixed label environment.

Both of these new solutions include compact RFID readers as well as a full assortment of deactivation pads for soft labels or hard tags in both RFID and dual RF-RFID technologies.

“Department stores and specialty apparel retailers face significant price and margin pressures and are constantly looking for ways to improve efficiency, inventory availability and revenue, and they recognize the need for their POS to provide a competitive advantage in each of these areas,” commented Uwe Sydon, Senior Vice President Innovation and Technology, Merchandise Availability Solutions, Checkpoint Systems. “Our CPiD family addresses these issues head on, while providing retailers with a practical solution for their migration from traditional EAS to RFID, while at the same time improving the consumer shopping experience.”

CPiD-RFID and CPiD-Dual can be ordered now and will be demonstrated at NRF in Checkpoint’s booth #2335.

About Checkpoint Systems, Inc. (

Checkpoint Systems is a global leader in merchandise availability solutions for the retail industry, encompassing loss prevention and merchandise visibility. Checkpoint provides end-to-end solutions enabling retailers to achieve accurate real-time inventory, accelerate the replenishment cycle, prevent out-of-stocks and reduce theft, thus improving merchandise availability and the shopper’s experience. Checkpoint’s solutions are built upon 45 years of radio frequency technology expertise, innovative high-theft and loss-prevention solutions, market-leading RFID hardware, software, and comprehensive labeling capabilities to brand, secure and track merchandise from source to shelf. Checkpoint’s customers benefit from increased sales and profits by implementing merchandise availability solutions to ensure the right merchandise is available at the right place and time when consumers are ready to buy. Listed on the NYSE (NYSE: CKP), Checkpoint operates in every major geographic market and employs more than 4700 people worldwide.

Twitter: @CheckpointSys

George Cohen (for Checkpoint)
GCC, Inc.